HK Motor City Opens for Business
As the largest used car centre in Hong Kong, DCH Motor has been providing one-stop used car trading with quality service and a great reputation for reliability for decades. As part of our efforts to continually enhance our services and technology, DCH Motor kicked off a new project to revamp the Kowloon Bay headquarters into the “Hong Kong Motor City”, providing customers with a more comfortable venue, diversified vehicle choices and professional transaction services. Third party used car dealers enjoy comprehensive facilities and sophisticated marketing services, revolutionizing the local used car trading market. In total, over 400 quality used vehicles are now on display with even more dealers scheduled to open shop at the DCH Building. Hong Kong Motor City is quickly becoming Hong Kong’s best way to shop for used cars.
Covering an area of more than 120,000 square feet, the newly renovated venue is equipped with comprehensive facilities, including air-conditioned offices with stationary supplies and a spacious waiting and consultation area. Free parking and shuttle bus service are also available to maximise foot traffic and drive sales. To promote the new business initiative, DCH launched an integrated website, “motorcity.hk,” where dealers can manage their own B2C merchant pages. The new website is designed to help digitalise the purchase journey for greater convenience and accessibility. Its advanced features include smart search, smart recommendation, car comparisons, detailed vehicle information, real-time product queries, financial plan calculation and test drive booking. The DCH Motor team also supports HK Motor City dealers with centralised and industry-leading marketing to generate business through maximum market awareness. The team has worked with the leading online and offline platforms to provide buyers and sellers with the most advanced used car trading experience, setting a new benchmark in the industry.